Eileen O’Connell - Managing Director

Eileen is Managing Director and a founding partner of Interactions Ltd, with over 20 years’ experience in qualitative and quantitative research.

Eileen’s expertise lies in researching the needs, values and motivations of customers, providing insights for behaviour change initiatives, using segmentation techniques to identify potential to change - feeding into development of communications for behaviour change and overcoming resistance.

She holds a Bachelor’s degree (UCC) and an MSc in Organisation Behaviour from the Trinity College/IMI Graduate School of Management and has completed a Master Class in Personal Construct Psychology.

Eileen is a Member of the Institute of Management Ireland and participates in the Going for Growth Community.

Who We Are:

Interactions logo 300x86Since our incorporation in 1993, Interactions quickly established itself as Ireland’s leading independent specialist research company. We achieved this through our ability to draw on deeper levels of understanding of consumer behaviour, customer motivations and behavioural change to deliver real insight for our clients.

Contact Us:

Interactions Research - Unit 2, Beach Court, Kilcoole,
Co. Wicklow, Ireland

+353 (01) 6461671



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