Eileen O’Connell - Managing Director
Eileen is Managing Director and a founding partner of Interactions Ltd, with over 26 years’ experience in qualitative and quantitative research.
Eileen’s expertise lies in researching the needs, values and motivations of customers, providing insights for behaviour change initiatives, using segmentation techniques to identify potential to change - feeding into development of communications for behaviour change and overcoming resistance.
She holds a Bachelor’s degree (UCC) and an MSc in Organisation Behaviour from the Trinity College/IMI Graduate School of Management and has completed a Master Class in Personal Construct Psychology.
Eileen is a Member of the Institute of Management Ireland and participates in the Going for Growth Community.