At Interactions, our moderation techniques include Personal Construct Psychology (PCP), motivational interviewing, cognitive and psycho-dynamic theories. These help us move beyond surface insights, revealing truths that can make a real difference for clients.
Our service model ensures we deliver on three keystones in every project:
I. Access the world through the key target's eyes.
II. Understand their behaviours and motivations.
III. Identify points of leverage and/or resistance to our client goals.
We offer our clients the full qualitative suite; moderated focus groups and in-depth interviewing, co-creative workshops, online forums & mobile safaris, video diaries, accompanied shopping ... whatever it takes to access the level of insight our clients expect.