Clients can avail of the full qualitative suite; moderated focus groups and in-depth interviewing, co-creative workshops, online groups, longitudinal studies and mobile ethnography, video diaries, accompanied shopping ... we go where the insights are!
I. Access the world through the key target's eyes.
II. Understand their behaviours and motivations.
III. Identify points of leverage and/or resistance to our client goals.
We are first and foremost Kelly-an researchers and the PCP method sits at the heart of our qualitative approach. We also use classic and current tools & frameworks to elicit and communicate original and enlightening insights for clients.