Qualitative Research

Clients can avail of the full qualitative suite; moderated focus groups and in-depth interviewing, co-creative workshops, online groups, longitudinal studies and mobile ethnography, video diaries, accompanied shopping … we go where the insights are!

Our qualitative expertise spans consumer, B2B, and organisational culture. Our service model ensures we deliver on three keystones in every project:

I. Access the world through the key target’s eyes.
II. Understand their behaviours and motivations.
III. Identify points of leverage and/or resistance to our client goals.

We are first and foremost Kelly-an researchers and the PCP method sits at the heart of our qualitative approach. We also use classic and current tools & frameworks to elicit and communicate original and enlightening insights for clients.