MD of Interactions, Eileen O'Connell presented at #velocityconf in #Dublin last week in a session devoted to Images of Cycling and how Interactions’ research has provided insight into how we can change the image of cycling by creating targeted communications with more appropriate images and messages. The session was followed by a lively debate on the hi-vis/helmet issue. Read her summary of this issue on LinkedIn (


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Interactions logo 300x86At Interactions we do market research, behaviour change, social marketing and service auditing (including mystery shopping). We are passionate about how people interact with ideas, products, services and each other. Our insight helps clients across Ireland and Europe better serve their customers and ultimately increase revenue.

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