As part of Interactions’ role in the EU urban sustainable travel initiative CIVITAS PLUS , we investigated the variety and use of digital media and smart apps in engaging citizens and encouraging ‘smarter travel’. The results provide for interesting reading. As a result, we created the ‘Interactions Smart Travel Apps Directory’, regularly updated at, providing the latest smart apps in terms of mode, brief description and origin.

The kick-off METPEX meeting, held at the end of 2012 in the University of Coventry marks the official launch of the project. Running from 2012-2014 and financed under the EC’s FP7 Transport Call, the METPEX project will develop an inclusive passenger experience measurement tool for European transport providers validated through its use across 8 sites of varying transport complexity.

The European branch of the World Health Organization has developed the Health Economic Assessment Tool (HEAT) for walking and cycling. The HEAT tool is an online resource to estimate the economic savings resulting from reductions in mortality as a consequence of regular cycling and/or walking.

Who would have thought that the most popular measure in the whole of the CIVITAS Plus programme (2008-2012) would be a SUMP (Sustainable Urban Mobility Plan)? That was the outcome of an ‘Investment Auction’ at the CIVITAS Forum in Spain on September 26th where visitors where asked to vote on the most transferable demonstration measure.

Managing Director Eileen O’Connell was featured recently in the Bray People and Wicklow Times. You can read the full article here!

Who We Are:

Interactions logo 300x86Since our incorporation in 1993, Interactions quickly established itself as Ireland’s leading independent specialist research company. We achieved this through our ability to draw on deeper levels of understanding of consumer behaviour, customer motivations and behavioural change to deliver real insight for our clients.

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Interactions Research - Unit 2, Beach Court, Kilcoole,
Co. Wicklow, Ireland

+353 (01) 6461671


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