Following on from our introduction to smart apps for smarter travel, we would like to show you some of the more interesting ones we have come across recently. First up are some cycling apps: BikeMyMoney calculates the amount of money, CO2 and fuel saved over your normal car journey...

As part of Interactions’ role in the EU urban sustainable travel initiative CIVITAS PLUS , we investigated the variety and use of digital media and smart apps in engaging citizens and encouraging ‘smarter travel’. The results provide for interesting reading. As a result, we created the ‘Interactions Smart Travel Apps Directory’, regularly updated at, providing the latest smart apps in terms of mode, brief description and origin.

The kick-off METPEX meeting, held at the end of 2012 in the University of Coventry marks the official launch of the project. Running from 2012-2014 and financed under the EC’s FP7 Transport Call, the METPEX project will develop an inclusive passenger experience measurement tool for European transport providers validated through its use across 8 sites of varying transport complexity.

The European branch of the World Health Organization has developed the Health Economic Assessment Tool (HEAT) for walking and cycling. The HEAT tool is an online resource to estimate the economic savings resulting from reductions in mortality as a consequence of regular cycling and/or walking.

Who would have thought that the most popular measure in the whole of the CIVITAS Plus programme (2008-2012) would be a SUMP (Sustainable Urban Mobility Plan)? That was the outcome of an ‘Investment Auction’ at the CIVITAS Forum in Spain on September 26th where visitors where asked to vote on the most transferable demonstration measure.

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Interactions logo 300x86At Interactions we do market research, behaviour change, social marketing and service auditing (including mystery shopping). We are passionate about how people interact with ideas, products, services and each other. Our insight helps clients across Ireland and Europe better serve their customers and ultimately increase revenue.

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