Claire Rountree presented the results of our market segmentation of the Irish transport market at the CERI2020 and ITRN Research Conference recently. We identified 8 different transport segments in the Irish market and compared Ireland with Europe. This research is...
We are excited this week to present the results of our SEGMENT research at the virtual CERI/ITRN Research Conference. Using an internationally verified profiling tool and robust data collection techniques, our segmentation tool splits the Irish transport market into...
