Our recent research for AECOM into the trends that are shaping the future of transport and workforce mobility in Ireland, echoed findings in London and elsewhere which indicate that particularly for office workers, travel habits have changed for good due to three main...
Claire Rountree presented the results of our market segmentation of the Irish transport market at the CERI2020 and ITRN Research Conference recently. We identified 8 different transport segments in the Irish market and compared Ireland with Europe. This research is...
We are excited this week to present the results of our SEGMENT research at the virtual CERI/ITRN Research Conference. Using an internationally verified profiling tool and robust data collection techniques, our segmentation tool splits the Irish transport market into...
What Transport User type are you? Taking the 12 ‘Golden Questions’ from the EU-funded SEGMENT project, Interactions has applied them to the Irish market. These 12 questions allow any survey respondent to be allocated to one of 8 distinct segments of the population,...
